E-Newsletters are a way of marketing and keeping your clients updated on your products and services at a fraction of the cost of marketing campaign that uses flyers, newsletter or similar.
Think about the costing involved in doing a letterbox drop of 10,000 flyers.
What would those costs consist of?
The cost of using an E-Newsletter system is far lower than this, and not only that, you are able to target groups of contacts you have made for specific products or services and still pay a fraction of the cost.
There is a huge range of online products available and this workshop is not focused on which is the best software for you, but is focused on how to use e-newsletters effectively for your own business.
We will sign up for a free trial of some software to work with tonight, but you will be best to go and research your options after this workshop and make your own decision. It is a little like most things – the software that may be perfect for one business may not be so perfect for another business as they all offer a range of products to attempt to meet your exact needs.
Once you have trialled an e-newsletter product, you will find that researching the available products will become so much easier.
LINKS for further information:
M2 News
Jango Mail
eNewsletters Online
Vision 6
How to write magnetic headlines
6 e-newsletter reminders
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